Nollywood actor Bolanle Ninalowo has opened up on his career journey thus far. He recently revealed that positioning is very important in the entertainment industry.
Speaking during an interview with The Nation, Ninalowo shared that being a successful actor is not something that ever happens by chance.
He stated that it is almost impossible for anyone to succeed in Nollywood out of the blue, stressing that hard work and being intentional are key factors to becoming a household name.
“Yes, first is grace, and then two is positioning. My brand is very important to me. I’m not just an actor, I’m a business actor,” he said.
Read Also: My 6-Year-Old Daughter Has Been Talking About Marriage – Gabrielle Union
Ninalowo emphasised the need for moviestars to build an identity outside the screen, noting that branding will always help actors to stand out.
He concluded by saying that the fact that people now refer to him as “Makanaki”, instead of his Nollywood name, is proof that branding can work wonders if channelled the right way.
“Maybe you can tell me how many actors in the last decade the industry has been able to brand in a way that people call them by a name outside of their acting name.
So, when you say Maka, see how everybody reacts? That is the brand. For me, brand is key, not just jumping from set to set. How many more films do I have to act in for you to know who I am?” he added.
