Lagos State is preparing to host the 2026 Gele Festival, an event aimed at promoting Yoruba cultural heritage while creating economic opportunities for traditional headtie artists.
Titiansloaded reports that the festival, scheduled for Sunday, November 8, will feature a competition with a ₦2 million prize for the artisan who produces the most outstanding Gele design.
Beyond the contest, organisers are using the event to provide practical training for hundreds of young artists, equipping them with skills that could help them earn a sustainable living from traditional fashion.
Idris Aregbe, Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts and Culture, said the initiative reflects the state government’s commitment to preserving cultural traditions while supporting economic growth.
Speaking on Wednesday ahead of the festival, Aregbe noted that Gele styling carries cultural significance, with different folds and designs reflecting meanings and traditions passed down through generations.
He said the government sees tourism, arts and culture as tools for economic development rather than activities meant solely for entertainment.
According to Aregbe, supporting Gele artists can benefit more than the individuals trained, as their skills can create income opportunities for families and communities. He noted that Lagos’ frequent celebrations and social events sustain demand for professional headtie stylists.
To help participants turn their training into employment, the government is creating a pathway for successful trainees to join an official Lagos creative database.
The platform is expected to connect artists with event organisers, major functions and tourism-related programmes across the state, giving them access to potential clients.
Aregbe also highlighted the programme’s inclusive approach, noting that although Gele artistry has traditionally been associated with women, men are also taking active roles in promoting the craft. He linked the initiative to the state’s THEMES+ agenda, which supports gender equity and shared development.
Organisers said registration for the training had exceeded initial expectations. They added that masterclasses and mentorship programmes would continue after the festival to strengthen participants’ skills and respond to growing demand for professional Gele artists.
