Portuguese football icon Cristiano Ronaldo has taken another step into the entertainment industry with the production of his first television drama series, titled Day 1s.
Titiansloaded reports that the Al-Nassr striker announced the development on Wednesday through Instagram, revealing that filming for the project had commenced.
Ronaldo expressed excitement about the new venture, describing it as his first television production.
He also indicated that more information about the project would be made available as production progresses.
The series is being produced by UR Marv Studios, a company established by Ronaldo and British filmmaker Matthew Vaughn in 2025.
Its storyline centres on the commercial world of British football, with particular attention to the influence and activities of powerful football agents.
British actor Damian Lewis will portray Stanley Dalton, a prominent football agent at the centre of the scripted drama. Lewis is recognised for his performances in popular television productions, including Homeland and Billions.
Beyond his executive producer role, Ronaldo is expected to make his debut in scripted television by appearing as himself. Former Arsenal and France international Thierry Henry and British rapper Dave are also associated with the production.
Dave, whose full name is David Orobosa Omoregie, previously appeared in the British crime television series Top Boy. The concept for Day 1s originated from football agent Darren Dein, who has represented several prominent players, including Henry.
Although the producers have yet to disclose the programme’s release date or broadcasting platform, promotional photographs have offered an early look at its production. Some of the images show football-related scenes, including a dressing room at Brentford’s stadium.
Meanwhile, Ronaldo and Vaughn are reportedly working on another film project called Stuntnuts. The production is expected to involve Hollywood actors Chris Hemsworth and Matt Damon, according to Deadline.
Ronaldo’s latest entertainment venture further expands his commercial activities beyond professional football. His business interests already cover fashion, hospitality and media, while he continues to represent Saudi Arabian club Al-Nassr.
